The recent changes to pricing and usage, in relation to AI, aren't just about agents and coding. Not only have I seen GitHub Copilot and Gemini CLI hugely restrict their offerings for the same price, it's also come to at least one "general" tool I use too.
For a while now, as part of a Google One subscription I keep, I've had a Gemini AI Pro subscription. I've generally found this useful, mainly using the Gemini app on my iPhone to research things1, and also commonly using the web application to help proofread blog posts, and sometimes explore coding problems. Another way I use it is via NotebookLM. The subscription has meant that I can do all of this without ever having to worry about hitting any usage limits. While I'm sure they were there, I was never aware of them and never hit them.
In the last 48 hours, along with the changes to the coding agent offerings, Gemini itself has moved to a compute-based usage limit approach.
Gemini will move to compute-based usage limits that will refresh every 5 hours until you reach your weekly limit. Calculation of your usage will factor in the complexity of your prompt, the features you use, and the length of your chat. Paid users have higher limits than users without a Google AI subscription.
The thing that bothers me about this -- and I've seen this with other companies in this market too -- is just how vague the wording is. Look at this table that is supposed to inform you about your usage limits, depending on your plan:
| Plan | Limit |
|---|---|
| Without a plan | Standard limits |
| AI Plus | 2x higher than standard limits |
| AI Pro | 4x higher than standard limits |
| AI Ultra | 5x or 20x higher than AI Pro depending on your subscription |
Okay, great, thanks to my Pro plan I get 4x the limits. Awesome. But... 4x what exactly? What exactly are the standard limits? How do I assess which plan is better for me? How do I compare Google's product against another offering?
I suspect, for the most part, I'll be fine where I am. So far today I've used Gemini to proofread the previous post I wrote, there was a bit of back and forth as I edited my post, and that cost me 1% of my five hour window.

What impact that has on my weekly usage, I don't know, but based on this it would appear to be almost nothing.
I can appreciate that it's been a bit of a free party for a while, and now each provider has to start to have this cost them less -- if not actually make them money -- before the whole thing collapses. Fair enough. But it's annoying as hell to not be able to gauge what I'm actually getting, or easily compare products.
That's not to say that I know how this can be communicated well. There's a flip-side to all of this. If I go and look at the Anthropic website and their detailed pricing information it seems to take it to the other extreme. There's so much you need to know and understand, and you'd need to know so much about how their models work and how your needs would interact with them... it feels like you need specialised training to comprehend any of it. While I can't find it back at the moment, I seem to remember a similar issue with trying to follow such information with GitHub Copilot.
If it doesn't exist already, I suspect there's a market here for a site that makes it incredibly simple to plug in your requirements and have a product recommendation be made.
In the past six months I've found it's generally a far better method of finding things than simply using a search engine; no ads, cited sources, results that are easy to revisit, etc. ↩


